I read a really great book recently - "Failing to win" - about a hot startup that had all the momentum behind it, but ultimately failed. It covers many of the

I read a really great book recently - "Failing to win" - about a hot startup that had all the momentum behind it, but ultimately failed. It covers many of the points in this article and more - and the pacing is a really great. It is one of the most insightful page-turners I've read in recent times. [0] https://www.amazon.com/Failing-Win-Hard-earned-purpose-driven-start-up/dp/B09BGHYVVM https://www.amazon.com/Failing-Win-Hard-earned-purpose-drive...