"AMAZON PRIME" - thats whats being overlooked. Imagine this. One prime account that would give you netflix like access to all the music, books and movies from

"AMAZON PRIME" - thats whats being overlooked. Imagine this. One prime account that would give you netflix like access to all the music, books and movies from amazon's library. Music and Video is pretty much at par with the rest of the iTunes competitors already and once Amazon gathers enough momentum, the book publishers will bow and then Amazon Prime will hold so much value, it wouldn't be sensible to not have one.