I experienced the exact same problem when I ran my web agency. So much so that I decided to quit after 20 years and start an insight management company instead

I experienced the exact same problem when I ran my web agency. So much so that I decided to quit after 20 years and start an insight management company instead (https://wecomplish.no/ https://wecomplish.no/). I belive that effectively collecting, sharing and reusing insight within any team requires culture, skills, tools, time and incentives. ## Culture/mindset Helping your team understand the value of managing insight is central in order to have everyone contributing effectively. Recommended reading for you and your team: * Insight management (https://wecomplish.no/article/insight-management https://wecomplish.no/article/insight-management) * Team playbook (https://wecomplish.no/article/team-playbook https://wecomplish.no/article/team-playbook) * Fix organizational bugs (https://wecomplish.no/article/fix-organizational-bugs https://wecomplish.no/article/fix-organizational-bugs) ## A system/structure/taxonomy When you have the culture in place, you need to have a well suited location for storing and sharing insight. I am of course biased towards the Wecomplish platform (https://wecomplish.no/platform https://wecomplish.no/platform) here, but I belive (like you) that the most important thing is to have a clearly defined structure/framework. The structure of the Wecomplish platform is refined over 20 years and can be found here: https://app.wecomplish.no/overview https://app.wecomplish.no/overview I belive this structure could be replicated in any insight management system. ## Skills If people don't understand which types of insight the team considers valuable, nor has the ability to distinguish between them, they will be held back. The quick fix for this is to have a catch-all Wiki section where anyone is allowed to put anything, and where more experienced team members can refine and move stuff to the proper location at a later date. The long terms solution is to improve the understanding of the differences between concepts like roles, responsibilities, processes, checklists, polices, etc. For our clients, this is usually done through consulting servicess, but basically I belive this just takes time and practice. Printing out and looking at https://app.wecomplish.no/overview https://app.wecomplish.no/overview might be a good place to start here. ## Time and incentives If a team always favours _doing_ work over _documenting_ or _improving_ work, there will never be time nor incentives to manage insight. Make sure that insight sharing is clearly visible and celebrated within the team on the same level as deliveries in order to slowly but surely build up an insight management culture over time. Good luck!