Most people at these company are just trying to get through their day and don't care that much. At amazon the only time I heard social media/blogs/HN brought up

Most people at these company are just trying to get through their day and don't care that much. At amazon the only time I heard social media/blogs/HN brought up was if one of the systems that your team directly worked on was in the news or if there is some obviously explosive story going on (like that NY Times article a few years ago about how much of a terrible workplace amazon was with people crying at their desk).