None of those missteps are on their core products. I'm talking something like Xbox 360's 33% failure rate (which doesn't even seem to have damaged their brand a

None of those missteps are on their core products. I'm talking something like Xbox 360's 33% failure rate (which doesn't even seem to have damaged their brand at all, surprisingly). At this point, their brand is so strong, you'd need something huge...I can't even think of anything besides serious failure rates on iPhones or iPads.