Way back when apple first released boot camp for the intel macs, I worked retail. A customer came in one day fuming mad and demanding a refund of their new MacB

Way back when apple first released boot camp for the intel macs, I worked retail. A customer came in one day fuming mad and demanding a refund of their new MacBook. They described a series of issues they’d been having for the past month, some of which were known issues that were addressed with a firmware update months earlier and some of which sounded like nothing that should be able to happen in OS X at all. After some taking the customer allowed us to take a look at things before we did the refund. It turned out her nephew, whom she had turned to for help setting up her new computer decided for her that she didn’t need a mac, she needed a mac running windows. He had resized the Mac OS partition to as small as it would go, installed windows and configured boot camp to boot entirely into windows. As a result all the problems she’d had under windows remained (made worse by not having antivirus because “macs don’t need antivirus”) and she never got any of the firmware updates because Mac OS was never booted and never checked the update servers. Boot camp was an involved process at the time, with plenty of scary warnings and no official support at all. But the end user never even saw them because the “tech” person in their lives just set it up anyway. The result of this was a few hours of employee time and and out of policy assurance of return long after the normal return policy if the customer still wasn’t happy trying the proper Mac and Mac OS experience for a while. No amount of disclaimers, not taking responsibility or sign tapping would have gotten a better response, and not taking that responsibility even though Apple explicitly disclaimed responsibility would have resulted in brand damage, costs in terms of returns and restocking and the loss of future sales that (later happy) customer represented. In the end, customers aren’t impressed with your signs and disclaimers. If apple is the product vendor, they will demand apple fixes it.