'I'm a devoted FF user, and have been forever.' That's interesting, as according to Wikipedia version 1.0 of Firefox was released in February 2004. [1] 'But

'I'm a devoted FF user, and have been forever.' That's interesting, as according to Wikipedia version 1.0 of Firefox was released in February 2004. [1] 'But the response to Chrome shouldn't be to launch new features.' Which new features are these? 'Here's the problem/challenge: when your friends switch to Firefox, your life doesn't get better.' No, but when you switch to Firefox your life gets better. How many products or services are sold on the basis of making other people's lives better? Exactly one - charities. 'And the key to growing any piece of software (or just about any product or service, actually) is the opposite. People will recommend something if adoption improves their lives.' Er, what? 'Fax machines?' What machines? Fax machines? Oh, you mean version 2.0 of the telegraph? 'Life is better for me if you have one.' The phrase you're looking for is 'network effect'. [2] 'Fashion? Life is better for me if I'm not the only one wearing this.' Yes, everyone knows that a woman loves turning up to a party and seeing another woman wearing the same dress as her. 'Religious sect? Life is better for me if I'm not the only one in the building.' Unless you're a hermit. 'So, Firefox needs to add functionality that makes the surfing experience better for all users when more users use Firefox.' Say what? 'There are many ways to do this, and you can invent more than I ever could. Systems that allow for rating pages, or grouping them, or communicating (but only with FF users).' Haven't you heard of the 'any browser' campaign? [3] [1] http://en.wikipedia.org/wiki/Mozilla_Firefox#History http://en.wikipedia.org/wiki/Mozilla_Firefox#History [2] http://en.wikipedia.org/wiki/Network_effect http://en.wikipedia.org/wiki/Network_effect [3] http://www.anybrowser.org/campaign/ http://www.anybrowser.org/campaign/