Yeah so from my experience a lot of tech companies are actually already doing this - google has their own version, instagram has their own version, etc. etc. T

Yeah so from my experience a lot of tech companies are actually already doing this - google has their own version, instagram has their own version, etc. etc. The downside of using this approach is if you don't do it right and respectful to the user, you might be annoying them. We've addressed this with our tool with an easy control over how frequent and when / where the in-app survey should show up, so that it is 1) relevant 2) not annoying. With regards to privacy, we are using MongoDB cloud with standard encryption hosted on AWS. Later this year we're gonna offer European servers for GDPR compliance. Right now though, users can close the pop-up anytime in the flow and they are not blocked from what they are doing, so only users who WANT to tell you what they think will, and when they voluntarily give you their thoughts and info, that is your 1st party data - you have full ownership over it and you (as the company) should make sure to not abuse user data (which I really hope all of our customers do!)