4 ms·

Congrats on the launch. I've used Google Forms and Typeform before on different projects, both of which are simple to set up. But we've only ever put questionna

Congrats on the launch. I've used Google Forms and Typeform before on different projects, both of which are simple to set up. But we've only ever put questionnaires on an external link. Do you have any data on whether in-app surveys get better responses than using a link to an external form like that? I can see why it would a better experience in-app, but does it make a big difference vs linking as far as response rates go?

fengjiabo2400 5y ago
We've seen that on average in-app surveys in general gets 30-60% response rates. Versus link surveys typically get 5-10%. Our in-app survey response rate can reach 70-80%, with the right placement in the user flow, and it's such a pleasant find for us. So in general it is a few times higher just because in-app surveys are shorter, targeted and seems really relevant to the user's current context.
- jedwhite 5y ago
  That's a meaningful difference. I'd have only have expected a couple of percentage points. Are there any downsides you hear in user feedback from doing them within an app? Another commenter mentioned privacy concerns. What sort of stack are you using and could you ever see offering a self-hosted version (like say PostHog with analytics) to address that?
  - fengjiabo2400 5y ago
    Yeah so from my experience a lot of tech companies are actually already doing this - google has their own version, instagram has their own version, etc. etc. The downside of using this approach is if you don't do it right and respectful to the user, you might be annoying them. We've addressed this with our tool with an easy control over how frequent and when / where the in-app survey should show up, so that it is 1) relevant 2) not annoying. With regards to privacy, we are using MongoDB cloud with standard encryption hosted on AWS. Later this year we're gonna offer European servers for GDPR compliance. Right now though, users can close the pop-up anytime in the flow and they are not blocked from what they are doing, so only users who WANT to tell you what they think will, and when they voluntarily give you their thoughts and info, that is your 1st party data - you have full ownership over it and you (as the company) should make sure to not abuse user data (which I really hope all of our customers do!)

fengjiabo2400 5y ago

We've seen that on average in-app surveys in general gets 30-60% response rates. Versus link surveys typically get 5-10%. Our in-app survey response rate can reach 70-80%, with the right placement in the user flow, and it's such a pleasant find for us. So in general it is a few times higher just because in-app surveys are shorter, targeted and seems really relevant to the user's current context.

jedwhite 5y ago
That's a meaningful difference. I'd have only have expected a couple of percentage points. Are there any downsides you hear in user feedback from doing them within an app? Another commenter mentioned privacy concerns. What sort of stack are you using and could you ever see offering a self-hosted version (like say PostHog with analytics) to address that?
- fengjiabo2400 5y ago
  Yeah so from my experience a lot of tech companies are actually already doing this - google has their own version, instagram has their own version, etc. etc. The downside of using this approach is if you don't do it right and respectful to the user, you might be annoying them. We've addressed this with our tool with an easy control over how frequent and when / where the in-app survey should show up, so that it is 1) relevant 2) not annoying. With regards to privacy, we are using MongoDB cloud with standard encryption hosted on AWS. Later this year we're gonna offer European servers for GDPR compliance. Right now though, users can close the pop-up anytime in the flow and they are not blocked from what they are doing, so only users who WANT to tell you what they think will, and when they voluntarily give you their thoughts and info, that is your 1st party data - you have full ownership over it and you (as the company) should make sure to not abuse user data (which I really hope all of our customers do!)