Uh, tons of things went viral. Memes existed online long before "social media", going back to the 80s. Plenty of things had societal impact. I'm guessing you w

Uh, tons of things went viral. Memes existed online long before "social media", going back to the 80s. Plenty of things had societal impact. I'm guessing you weren't online in the CompuServe era? Never been on Usenet for anything other than modern-day piracy? More modern pre-social media example, YTMND was 2001.