Yes, you'd probably need to either do fixed cost projects where developers get a share of the profits, or simply giving them bonuses on completion of each proje

Yes, you'd probably need to either do fixed cost projects where developers get a share of the profits, or simply giving them bonuses on completion of each project to give a financial incentive to do more projects faster. But then again each project has a marginal cost, so it may still make more sense to do as few as possible, even in a market where demand exceeds supply. But if we're going to screw the customers, why not gold plate everything instead? Even if the developers aren't rewarded with money, doesn't that make for a much more pleasant work environment? If the objective is taking as long as possible to accomplish the task, isn't it more rewarding to build a sparkling jewel than a ball of mud? It may even be somewhat less unethical, since the customer at least gets a quality product out of it, instead of garbage.