Businesses (and people) take risks and reduce the size of the possible "interaction population" when making political statements or performing political actions

Businesses (and people) take risks and reduce the size of the possible "interaction population" when making political statements or performing political actions. Choices have consequences. No, unlawful behaviour should not be condoned but it seems to be a weakness of the human psyche to respond with an eye for an eye. Especially as it has been encoded in various social/religious systems.