If third party cookies were eliminated entirely, the companies currently using them could get the same effects by using technology that is more than 10 years ol

If third party cookies were eliminated entirely, the companies currently using them could get the same effects by using technology that is more than 10 years old and proven to work. When Firefox, Mozilla, Safari, IE, and Chrome change their cookie implementations to block 3rd party cookies, they are wasting millions of development dollars and hours and they have no effect on the end result -- ubiquitous tracking will continue. Regulating the technology is, and always will be, a waste of time. If people don't want the tracking done, they need to outlaw it, regardless of technology implementation.