Publications often change the headline for clickbait reasons, but they also try to make it clearer to searchers what the article is about. "Avenger in a Raincoa

Publications often change the headline for clickbait reasons, but they also try to make it clearer to searchers what the article is about. "Avenger in a Raincoat" works fine for a print magazine -- the end user is someone sitting captive on a flight or on their couch. In the crowded world of search results or social-media posts, you need to be clearer about what the article contains. I haven't read this article (for it is paywalled), so I can't tell where this falls on the clickbait scale. (I think of "clickbait" as a pejorative.)