2 ms·
Yeah, I was expecting at least some kind of handwaving explanation. Usually the writing of these press releases goes like this: 1. Researcher discovers someth
by hugh3 15y ago
Yeah, I was expecting at least some kind of handwaving explanation.
Usually the writing of these press releases goes like this:
1. Researcher discovers something that's pretty cool, and as the publication or patent is getting released decides to contact the institution's media department
2. Media department, if convinced that it's interesting (or just happens to be bored) sends someone around to talk to the researcher
3. Researcher explains what the hell the research is about to the media guy, who then goes away and writes down some of the fraction of the conversation he thought he understood. He collects a couple of quotes on the "Why this is important" bit. If the researcher is lucky, he gets a draft to correct before it goes out.
Judging by this particular press release, I can only assume that the guy the media department sent around to the researcher's office didn't understand a word of what the researcher was trying to say.