Personalizing ads per se does not need tracking or profiling. Doing it server-side and checking if the targeting works does. the Mr Robot scandal for better or

Personalizing ads per se does not need tracking or profiling. Doing it server-side and checking if the targeting works does. the Mr Robot scandal for better or worse, was implemented almost like this https://news.ycombinator.com/item?id=15941302 https://news.ycombinator.com/item?id=15941302