if it was easy as you say… it would take a massive investment - and that’s a demonstration of a moat right there. But it wouldn’t be that easy - because Amazon

if it was easy as you say… it would take a massive investment - and that’s a demonstration of a moat right there. But it wouldn’t be that easy - because Amazon can afford to give better deals to the top 1% of popular authors and thus the cost to achieve what you’re saying would be far higher.