>Google's solution that "outside links" are considered as "votes" that this site is good is what made it good but also what made it vulnerable to SEO. Do you ha

>Google's solution that "outside links" are considered as "votes" that this site is good is what made it good but also what made it vulnerable to SEO. Do you have any other idea on how do you decide if a result is good or not beyond the literal text search? Exactly this ! I used to be head of search for a big eCommerce site, and even with this very "limited-scope-vertical". I was always amazed at the vast differences between people's opinion on "what are good results" it's so personal and ambiguous most of the time. Even in our small'ish devteam (< 15), there were never 100% consensus on what "query to product-ranking" should be. Doing this at Google scale I can only imagine is x1000 harder