I'm kind of approaching this from the other side: For my use case, the "corporatized" search results tend to be awful, because they include whoever wants to be

I'm kind of approaching this from the other side: For my use case, the "corporatized" search results tend to be awful, because they include whoever wants to be included. But most people who SEO optimize heavily and spend a lot on AdWords are precisely the kind of people I do not want to see.