And at the bottom of the article is the call to "Like" it. And a button that has already told Facebook that I've read the article. (Don't get me wrong, the we

And at the bottom of the article is the call to "Like" it. And a button that has already told Facebook that I've read the article. (Don't get me wrong, the web page has also told Google (via Plus and Google Analytics), Twitter, Chartbeat, and a bunch of ad platforms I was there. And a couple of CDN platforms, too, I guess. It's not just Facebook here.) There's at least three points to be made here: There's a irritating design choice that doesn't let you easily specify a granular enough privacy setting (although this is weighed against the general pain of making choices). There's the fact that having a private or counterfeit or incomplete public online identity is getting ever harder these days. And there's the fact that large corporations are collecting ever more data on us, and this data is increasingly hard to evade.