I disagree. Reddit already has more than enough information to effectively target users. Just because they aren't doing it well right now, doesn't mean they nee

I disagree. Reddit already has more than enough information to effectively target users. Just because they aren't doing it well right now, doesn't mean they need a new approach. The subreddits you spend your time on is basically just you classifying your interests for Reddit. I'd argue that knowing that someone spends 1-2 hours a day scrolling through hiking subreddits is just as much of an indicator of their interests that any combination of Google searches. Reddit basically has access to all the information that Google ties to get through 3rd party cookies, except they get it way easier since you're never leaving their platform. They know where you're going, how long you're there, and even if you like or dislike the content (upvotes and downvotes). I'm sure their targeting could be improved with search, but like I said in my first post, I think that's a lot of effort for a small improvement.