When I append "reddit" to a search term for something it's because I'm looking for the opinions of mavens. For example, I needed a flashlight recently and rath

When I append "reddit" to a search term for something it's because I'm looking for the opinions of mavens. For example, I needed a flashlight recently and rather than just buy the first flashlight on Amazon I instead searched "flashlight reddit", found the subreddit for flashlight enthusiasts, scanned their wiki and posts about what to buy and then just bought what seemed like their top recommendation for my usecase. It took a few minutes more, but now, I don't just have a flashlight, I have a flashlight that people who care about flashlights think is a good flashlight. I think the reason reddit building a better search engine wouldn't help them is that it's already pretty darn easy to just add "reddit" to a search and, at least for me personally, I don't do it that often. Typing "reddit" at the end of my search seems a lot easier and faster than going to reddit and typing my query into their search. Also, contrary to the blog post, I think people have always tried to game both search results and make money on reddit.