The payoff of doing SEO probably wouldn't be anywhere near what it is for Google search. I suspect many reddit users don't know it has a search feature, or trie

The payoff of doing SEO probably wouldn't be anywhere near what it is for Google search. I suspect many reddit users don't know it has a search feature, or tried it exactly once. The basic usage is scrolling through posts. No matter how good their search becomes, the thing you'd want to optimize is presumably be getting onto people's front page.