This is where local swap or friend groups come in - there's certainly value being "The Guy With A Truck" if you're regularly lending it to people you know who n

This is where local swap or friend groups come in - there's certainly value being "The Guy With A Truck" if you're regularly lending it to people you know who need to do their one monthly thing. e.g. I have a small fiesta - that's (nearly) perfect for my general use case, which is me commuting on my own, maybe a friend or two going out for lunch or whatever. But a friend down the road has a jeep, I borrow that for camping (when I'm not going with them anyway) - same with "bulk" costco trips, or stopping by a landscaping store for garden stuff. That makes it easier for him to justify keeping the jeep, especially as I'm not the only person who regularly takes advantage of it, while keeping costs down (I pay in gas and beer, no rental corporation skimming profits off the top).