3 ms·
It's very relevant to consider that the value of users is very unequal. IIRC for Facebook American users the average revenue was 50+ dollars per year. Furtherm
by PeterisP 5y ago
It's very relevant to consider that the value of users is very unequal.
IIRC for Facebook American users the average revenue was 50+ dollars per year. Furthermore, if you're the type of person for whom saving a few dollars doesn't matter, you're likely worth more than that average; and for FB to break even on your ads an appropriate price is likely to be closer to $100 per year.