According to https://searchads.apple.com/privacy https://searchads.apple.com/privacy, the only user information used when showing ads is: * details provided in

According to https://searchads.apple.com/privacy https://searchads.apple.com/privacy, the only user information used when showing ads is: * details provided in your Apple ID profile (location, email, etc.) * history of App Store downloads and in-app purchases * contextual information like "device type, iOS version, time of day, device location, and search query." In other words, while there are some privacy concerns here (really just device location, I guess), it seems like Apple is just using data from the App Store itself to serve App Store ads. In other words, no different than if Facebook only used information about how you use the Facebook app/site, rather than tracking your behavior across the entire internet. I'm curious why you think this is comparable to what Google/Facebook does.