Key finding: "the critical mass required to induce norm change is dramatically reduced when non-committed members of the population are less susceptible to soc

Key finding: "the critical mass required to induce norm change is dramatically reduced when non-committed members of the population are less susceptible to social influence than previously assumed" This suggests a corollary: that a general weakening of people's receptivity to social influence makes disruption of norms easier and thus more frequent. This seems closely related to the ongoing "truth decay" efforts which - not specific policy positions - are the primary focus of professional disinformation groups.