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The newspaper price was heavily subsidized by ad revenue. If the paper had to depend solely on the sales revenue, the price would have had been much higher than
by xyzzyz 5y ago
The newspaper price was heavily subsidized by ad revenue. If the paper had to depend solely on the sales revenue, the price would have had been much higher than a quarter, and consequently, much fewer people would buy it regularly.
- hammock 5y agoAd-supported business models are more prevalent and profitable now then at any other time in history. Why do you think publishing was left out?
- ohwellhere 5y agoNewspapers were information and entertainment to many; the eyeballs coming for the latter subsidized the former. They lost the entertainment eyeballs -- now what happens to those who need reliable information? This article is decrying the outcome of that, maybe.
- xyzzyz 5y agoSame reason why horse drawn coaches were left out despite demand for transportation being higher than ever: newspaper ads lost to competition from other advertising venues, because they provided inferior product.
- ghaff 5y agoThis probably isn't exactly correct but, as I recall, the idea was that the subscription/newsstand revenues paid for the printing and distribution of the physical paper while advertising paid for the creation of the content.