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I feel like a lot of commenters may not have watched the video of Emily Schecter's that was linked in the article. IMO it actually did a better job of explainin

I feel like a lot of commenters may not have watched the video of Emily Schecter's that was linked in the article. IMO it actually did a better job of explaining the problem with EV's than the author's post did. Or at least it was very complementary. There are a lot of flaws in EV. I think the biggest one I saw was that it is effectively no more useful than TLD's/subdomains. In fact, it's worse, because unlike domains, there can be multiple owners of the same corporate name! To the people saying there is a paper trail... What good is that? There are "paper trails" for domain registration too. But that isn't very reliable and the same would happen with corporate registration. We know this all too well from how wealthy people use shell corporations to hide. And I'm sure there will be plenty of places around the world where it will be easy to incorporate for bad actors, even if some places do a good job of creating a paper trail. Fundamentally, this is a hard problem to solve and I really don't see EV solving this any better than domains.

Sander_Marechal 5y ago
I thought that the ideas behind that video are terrible. Google and Chrome are working tirelessly to do away with the URL for some nefarious reason. I bet it has something to do with ramming down AMP down everyone's throat. Do away with the URL and people can't tell they're on Google's cached copy instead of the original site.
- blurker 5y ago
  Can you elaborate specifically which ideas you thought were terrible and why? fwiw, I am not the biggest fan of Google's level of control either, but I think that the ideas in the video stand for themself. Forget the Chrome-specific stuff and just focus on the basic UX concepts. Without providing some specifics, your comment comes across as pretty shallow and more about your dislike of Google than criticism of the actual ideas. Here are some of the ideas that I think stand on their own regardless of who presented them: - EV's cannot be trusted by users because different entities can have the same name, how is the user going to vet that? - EV's have a problem of corporate name != domain name, how is the average user going to figure out if it's the right entity? - Domains are difficult for users to verify because there are so many permutations possible with all the new TLD's, as well as subdomains - URL's are difficult to read because paths are often non-human readable - URL's are hard to share through non-digital means and more... lots of generally applicable stuff that isn't all a giant Google conspiracy. What is terrible about these ideas?

Sander_Marechal 5y ago

I thought that the ideas behind that video are terrible. Google and Chrome are working tirelessly to do away with the URL for some nefarious reason. I bet it has something to do with ramming down AMP down everyone's throat. Do away with the URL and people can't tell they're on Google's cached copy instead of the original site.

blurker 5y ago
Can you elaborate specifically which ideas you thought were terrible and why? fwiw, I am not the biggest fan of Google's level of control either, but I think that the ideas in the video stand for themself. Forget the Chrome-specific stuff and just focus on the basic UX concepts. Without providing some specifics, your comment comes across as pretty shallow and more about your dislike of Google than criticism of the actual ideas. Here are some of the ideas that I think stand on their own regardless of who presented them: - EV's cannot be trusted by users because different entities can have the same name, how is the user going to vet that? - EV's have a problem of corporate name != domain name, how is the average user going to figure out if it's the right entity? - Domains are difficult for users to verify because there are so many permutations possible with all the new TLD's, as well as subdomains - URL's are difficult to read because paths are often non-human readable - URL's are hard to share through non-digital means and more... lots of generally applicable stuff that isn't all a giant Google conspiracy. What is terrible about these ideas?