I don't think it's so much about fashion/trends as it is about ever increasing user expectations, and frankly JS/HTML/Web is the best of the worst solutions. It

I don't think it's so much about fashion/trends as it is about ever increasing user expectations, and frankly JS/HTML/Web is the best of the worst solutions. It's not ideal but its the fastest and most accessible. Everything started going to shit in front-end after the iPhone was released. You had the emergence of web apps, web as a platform, pervasive social media, so many horrible things....