Keep in mind this was written in 1982 and was therefore based on work done for Mercedes-Benz in the late 70s and early 80s. I don't know if this was an Ogilvy a

Keep in mind this was written in 1982 and was therefore based on work done for Mercedes-Benz in the late 70s and early 80s. I don't know if this was an Ogilvy ad, but it purports to be from 1980: https://i.pinimg.com/564x/c3/21/d5/c321d520ec1207059c42fcbca9fcb044--mercedes.jpg https://i.pinimg.com/564x/c3/21/d5/c321d520ec1207059c42fcbca... By the 2000s, their dealerships' guides for top-end models (i.e. G class) spoke about how you had to get a new style once you bought a G class as you had become a new person. Perhaps MB should go back to their roots.