4 ms·
> In particular, we show that the critical mass required to induce norm change is dramatically reduced when non-committed members of the population are less sus
by PuppyTailWags 5y ago
> In particular, we show that the critical mass required to induce norm change is dramatically reduced when non-committed members of the population are less susceptible to social influence than previously assumed.
What precisely does this mean? It's not intuitive that it takes a smaller number of people to change a norm when others are less likely to change from influence.
- mLuby 5y agoPerhaps it's commenting on the level of entrenchment of the norm: it'd be easier for one good argument to sway those with "strong opinions weakly held" than it is to sway folks who say "I'll change when everyone else does too."
- yamrzou 5y agoA possible explanation is that when non-committed members are more susceptible to social influence, they are more likely to side with the majority. From the paper: > However, as consensus becomes easier (increasing β), the social influence within groups tends to favour the name of the initial majority (B).