> Who cares? > If you as a member of an isolated tribe in the amazon rainforest... Actually, there is a creativity's dark side that could makes us care. Member

> Who cares? > If you as a member of an isolated tribe in the amazon rainforest... Actually, there is a creativity's dark side that could makes us care. Members of a tribe will perform their gathering and hunting tasks, and achieve some degree of creativity on tools, organization and processes to optimize their resources and live happily. Creativity is nice up to this point. Now imagine what happens when they create this powerful idea, of building a pyramid of ash, so they burn all the trees around. And this have actually happened on different cultures. Behold our pyramid of ash: consumerism!