Yes! It does depend on the target audience! But remember doesn’t even matter if the person buying the Mercedes is doing so because they’re a snob and want a st

Yes! It does depend on the target audience! But remember doesn’t even matter if the person buying the Mercedes is doing so because they’re a snob and want a status symbol. All that matters is that they they scoff at snobbery and status symbols — and that the ad works on them.