> 8. Be suspicious of awards. The pursuit of creative awards seduces creative people from the pursuit of sales. I don't know if such awards are common all over

> 8. Be suspicious of awards. The pursuit of creative awards seduces creative people from the pursuit of sales. I don't know if such awards are common all over the world, but I have always found them puzzling. You should already be happy and feel awarded if you help your client with great sales. The same thing with movie and music awards. You make something and you reward should be the joy of knowing that the people are enjoying your performance; easily measured in many ways both in former days and now. Instead these artists get multiple awards: The recognition in "the market", the payment, the awards . . . I would rather see awards given to people unselfishly caring for other people; people working unpleasant shifts in the scorching sun or blistering cold to make the society a little better . . . They should have awards!