The article reads like the author uses Big Tech as synonym for only Google and Facebook/Meta. However is is making some good points about the future of ad driv

The article reads like the author uses Big Tech as synonym for only Google and Facebook/Meta. However is is making some good points about the future of ad driven revenue streams those two companies heavily rely on. In the end I think it will definitely not be big tech in total. Apple, Netflix, Airbnb and Uber e.g. have other revenue streams