Difficult to say at this level of abstraction, but there's one strategy that we see quite often. - Identify shortcomings in ABC, particularly on the intersec

Difficult to say at this level of abstraction, but there's one strategy that we see quite often. - Identify shortcomings in ABC, particularly on the intersection with other software, integrations or edge cases for specialized users - Build feature spikes in your project for those cases - Market your product around thise cases - ie. have dedicated pages where you have a hook "Better alternative to ABC for veterinarians"