I realise you're trying to help, but this is still not right. The top result for "quotes don't give": https://www.goodreads.com/quotes/tag/never-give-up https:

I realise you're trying to help, but this is still not right. The top result for "quotes don't give": https://www.goodreads.com/quotes/tag/never-give-up https://www.goodreads.com/quotes/tag/never-give-up Does not contain: "quotes don't give" "quotes dont give" Nor does the cached version: http://webcache.googleusercontent.com/search?q=cache:https://www.goodreads.com/quotes/tag/never-give-up http://webcache.googleusercontent.com/search?q=cache:https:/... Yes, as someone pointed out, there are tokenized versions down at the bottom, but that exact string does not exist. So first of all it's just not true. Second of all, if your consumers are all complaining the results do not match what they are searching, it might make more sense to listen. Adding quotations marks like that to find an exact string should be a huge red flag that the user is only interested in that string – why then would "it's in an offscreen meta tag of a cached version of the actual site" be anything other than a bad result?