From a Digital Marketer who has worked with search engines since 2007, and can remember using Google as a primary student in 1998/1999, Google has made some inc

From a Digital Marketer who has worked with search engines since 2007, and can remember using Google as a primary student in 1998/1999, Google has made some incredible leaps.... Their search results however are getting worse, whilst also being exploitative. I'm a big believer in an open, free internet, but ripping off content to display on the home page isn't justifiable except for a monopoly, wanting to consolidate as many impressions onto their ad laden serps. Google Flights imo was the start of Google's greed in unfairly competing against content platforms & aggregators. Pretty big conflict of interest there. They're really stuck with Google Ads and dependent on it for a lot of their revenue. This will only get worse.