In many ways I think that supports my comment. People use Google search because it's the default and a monopoly, and it has a total monopoly on search ads as a

In many ways I think that supports my comment. People use Google search because it's the default and a monopoly, and it has a total monopoly on search ads as a result. But that is not a choice that consumers consciously make to go and use it. It's pre-installed as the only easily accessible default on their phones and computers, and no one ever thinks about what search engine they use or has chosen to use it. If you buy an Apple or Android phone, your search engine is Google, and you just assume it is the only search engine. It's great that it gets good results for your ad spend for you. That's why Google continues to set new records for revenue. Advertisers like you are their true customers. And the people searching are the product being sold.