One thing that emphasizes the effect (as is the case with most blogs recently) is that the scroll bar shows a lengthy page but the content only makes a small pa

One thing that emphasizes the effect (as is the case with most blogs recently) is that the scroll bar shows a lengthy page but the content only makes a small part at the top. End result: Unbeknownst to me, the page is comment-filled, so I was happily reading and scrolling down expecting content that up till now was really enjoyable, and was suddenly struck by The End. What a let down. I really like the Ars Technica approach of initially hiding the comments. It really helps not raising expectations length-wise.