"It is obvious that serving ads creates misaligned incentives for search engines..." I don’t think this is the problem. The problem is the need for public comp

"It is obvious that serving ads creates misaligned incentives for search engines..." I don’t think this is the problem. The problem is the need for public companies to grow exponentially. If you take away the need to constantly grow exponentially, then ads on search can be both balanced well and make an insane amount of money.