I wonder how much of this is a lack of competition around the apps themselves. I don't think people subscribe to Netflix or Disney+ primarily based on what the

I wonder how much of this is a lack of competition around the apps themselves. I don't think people subscribe to Netflix or Disney+ primarily based on what the app experience is, I think that as long as the app isn't horribly broken they probably subscribe based on the exclusive content and they put up with some extra friction. With current DRM laws this is impossible to have as a market, but hypothetically if anyone could build a player for Netflix, I wonder if Netflix's official app might not start to improve. Even more impossible scenario, but hypothetically if both Netflix and the Disney+ catalog were available from both services, the only distinguishing feature between those services would be which one had a better app and user services and recommendations and features around that content. At least with Youtube I can use unofficial apps like NewPipe that have much better UI experiences than the official apps. Even that isn't perfect, it's hard to call NewPipe a "competitor" for Youtube's official client on Android. But the situation is still a lot better than being locked into an experience that is allowed to be bad because there's no reason for it to be good. I mean, if you're on Disney+ because your kids want to watch classic movies, how bad can the client get before you actually decide to switch? The bar to keep you on the service is probably not that high. Maybe I'm over-cynical, but I'm somewhat surprised occasionally that these kinds of apps are even as good as they are given that (as far as I can tell) the primary competition between services is mostly just content.