Historically that's all there was. Random companies didn't need CDNs and associated services. They ran a couple servers in a data-center somewhere and called

Historically that's all there was. Random companies didn't need CDNs and associated services. They ran a couple servers in a data-center somewhere and called it good. Not like a website for a company that manufactures dairy processing equipment needs to handle a lot of load. The big corporate customers where who bought that stuff. Then AWS came along. It's a classic case of not seeing the up and coming market because you were winning the existing market.