Not quite. New brands that advertise X feature tend to attract audiences that identify with it, meaning any behavior counter to X feature would alienate them.

Not quite. New brands that advertise X feature tend to attract audiences that identify with it, meaning any behavior counter to X feature would alienate them. It's one of the reasons why mainstream dating apps avoid doing such politicization. For a case example, look at Voat [1] which advertised being a free speech platform but alienated their target market when their lawyers made them censor harassing speech. [1] https://www.vice.com/en/article/gy4gzy/founder-of-voat-the-censorship-free-reddit-begs-users-to-stop-making-death-threats https://www.vice.com/en/article/gy4gzy/founder-of-voat-the-c...