Defaults matter. An extensive body of social science research tells us that users stick with the default settings. In the area of security, Google recognizes t

Defaults matter. An extensive body of social science research tells us that users stick with the default settings. In the area of security, Google recognizes the importance of setting safe defaults. See: "99.99% of Chrome users would never change the default settings. (The percentage is not an exaggeration.)" http://www.imperialviolet.org/2011/09/07/convergence.html http://www.imperialviolet.org/2011/09/07/convergence.html Having an option to block 3rd party cookies, but then hiding it in the chrome://flags/ menu is essentially worthless for most users. Privacy enhancing technologies need to be easy to use, preferably, enabled by default.