> "Step one: try turning your computer off and turning it back on again. This is usually a good first step, and you'll be surprised at how often..." This seems

> "Step one: try turning your computer off and turning it back on again. This is usually a good first step, and you'll be surprised at how often..." This seems like a natural result of optimizing each search for revenue. Think of a search to solve an error message on your computer. There's a very small number of vulnerable people who are going to spend money as a result of that search, so optimizing for ads would mean tailoring the results specifically for those people, pushing them to sleazy sites where they might spend money on some kind of antivirus scam. The results are worthless to you, but who cares? You're worthless to Google when you're doing that kind of search. Try searching for something that people in your demographic spend money on, and the results will likely look better to you.