A pet peeve of mine is when corporations try to use "One" as a brand. Not only is it horribly uncreative, it's been done countless times by countless companies

A pet peeve of mine is when corporations try to use "One" as a brand. Not only is it horribly uncreative, it's been done countless times by countless companies and it never sticks. They're trying to get across the idea that this one product does everything, or that different products/offerings are now unified. But "One" is lazy and unoffensive in the corporate world. Steve Ballmer wanted a "One Microsoft", SkyDrive being renamed to OneDrive was partly due to this, and was hoping people would call the XBox One "The One".