> how can we build an internet that’s hostile to advertisers? You have to reify "trust" into concrete, computer-representable data. Maybe borrow the "web of tr

> how can we build an internet that’s hostile to advertisers? You have to reify "trust" into concrete, computer-representable data. Maybe borrow the "web of trust" concept from PGP, but do some sort of multiplicative thing where the amount you trust someone's recommendation online is the product of the trust relationships between you and the recommender. That's really the best you can do - even legislation against online advertising will be subverted by companies that go through layers of proxies to buy influence.