Help me out: I have such a hard time understanding this line of argument. What search result do people want when they look for a recipe? A site without ads? You

Help me out: I have such a hard time understanding this line of argument. What search result do people want when they look for a recipe? A site without ads? You can pay for that, there are lots of premium great sites. News without ads? Buy the economist. But people don’t want results full of pay walls. I’m struggling to follow. Can anyone give an example of a query, and then the ideal result that Google is not delivering?